{"version":"2026.03","released":"2026-03-29","occupation":{"title":"Advertising art director","slug":"advertising-art-director","category":"creative-and-media","category_label":"Creative & Media","pay":31500,"salary_low":18000,"salary_high":45000,"jobs":14867,"outlook":17.6,"outlook_desc":"Strong growth · uncapped demand","education":"Postgraduate degree (Level 7+)","exposure":8,"exposure_rationale":"The core tasks of generating visual concepts, storyboarding, and graphic design are being rapidly transformed by generative AI tools that can produce high-quality imagery and layouts from text prompts. While the role still requires human creative direction and client management, the digital nature of the work product and the efficiency gains in asset creation place it at very high risk of workforce consolidation.","url":"https://nationalcareers.service.gov.uk/job-profiles/advertising-art-director","zone":"jevons","elasticity":9,"elasticity_mechanism":"Lower production costs unlock hyper-personalized, multi-channel, and real-time creative campaigns that were previously cost-prohibitive, tapping into an infinite corporate appetite for attention.","elasticity_gate":"none"},"trajectory":{"slug":"advertising-art-director","title":"Advertising art director","category_label":"Creative & Media","baseline_jobs":14867,"curve":[{"year":2024,"jobs":15070,"pct":1.37},{"year":2025,"jobs":15814,"pct":6.37},{"year":2026,"jobs":16843,"pct":13.29},{"year":2027,"jobs":17507,"pct":17.76},{"year":2028,"jobs":17319,"pct":16.49},{"year":2029,"jobs":16765,"pct":12.77},{"year":2030,"jobs":16497,"pct":10.97},{"year":2031,"jobs":16567,"pct":11.44},{"year":2032,"jobs":16774,"pct":12.83},{"year":2033,"jobs":17008,"pct":14.4},{"year":2034,"jobs":17246,"pct":16},{"year":2035,"jobs":17484,"pct":17.6}],"time_to_disruption":null,"transitions":[],"regional":[{"region":"London","employment":15500,"pct":43.1},{"region":"South East","employment":9000,"pct":25},{"region":"East","employment":7900,"pct":21.9},{"region":"South West","employment":3600,"pct":10},{"region":"North East","employment":0,"pct":0},{"region":"North West","employment":0,"pct":0},{"region":"Yorkshire and The Humber","employment":0,"pct":0},{"region":"East Midlands","employment":0,"pct":0},{"region":"West Midlands","employment":0,"pct":0},{"region":"Wales","employment":0,"pct":0},{"region":"Scotland","employment":0,"pct":0},{"region":"Northern Ireland","employment":0,"pct":0}],"gender":{"male":26200,"female":18400,"female_pct":41.3},"soc_code":"2494"}}