{"version":"2026.03","released":"2026-03-29","occupation":{"title":"E-commerce manager","slug":"e-commerce-manager","category":"retail-and-sales","category_label":"Retail & Sales","pay":42500,"salary_low":25000,"salary_high":60000,"jobs":42667,"outlook":15.4,"outlook_desc":"Strong growth · uncapped demand","education":"Bachelor's degree (Level 6)","exposure":8,"exposure_rationale":"E-commerce management is a predominantly digital role involving data analysis, strategy planning, and digital marketing, all of which are highly susceptible to AI automation and augmentation. While human leadership and brand intuition remain important, AI tools can now handle significant portions of website performance reporting, competitor research, and content generation for social media campaigns.","url":"https://nationalcareers.service.gov.uk/job-profiles/e-commerce-manager","zone":"jevons","elasticity":8.5,"elasticity_mechanism":"Lowering the cost of managing e-commerce stores allows brands to launch more niche sub-brands, expand into more international marketplaces, and manage a vastly larger SKU count that was previously cost-prohibitive.","elasticity_gate":"none"},"trajectory":{"slug":"e-commerce-manager","title":"E-commerce manager","category_label":"Retail & Sales","baseline_jobs":42667,"curve":[{"year":2024,"jobs":43217,"pct":1.29},{"year":2025,"jobs":45186,"pct":5.9},{"year":2026,"jobs":47929,"pct":12.33},{"year":2027,"jobs":49681,"pct":16.44},{"year":2028,"jobs":49124,"pct":15.13},{"year":2029,"jobs":47575,"pct":11.5},{"year":2030,"jobs":46801,"pct":9.69},{"year":2031,"jobs":46944,"pct":10.02},{"year":2032,"jobs":47456,"pct":11.22},{"year":2033,"jobs":48044,"pct":12.6},{"year":2034,"jobs":48640,"pct":14},{"year":2035,"jobs":49238,"pct":15.4}],"time_to_disruption":null,"transitions":[{"slug":"marketing-executive","title":"Marketing executive","elasticity":9,"exposure":7,"pay":36500,"outlook":15.4,"zone":"jevons"}],"regional":[{"region":"London","employment":34900,"pct":25.9},{"region":"South East","employment":26600,"pct":19.8},{"region":"South West","employment":16000,"pct":11.9},{"region":"Yorkshire and The Humber","employment":11600,"pct":8.6},{"region":"East","employment":11200,"pct":8.3},{"region":"North West","employment":10000,"pct":7.4},{"region":"West Midlands","employment":9100,"pct":6.8},{"region":"East Midlands","employment":5900,"pct":4.4},{"region":"Scotland","employment":5800,"pct":4.3},{"region":"Wales","employment":3500,"pct":2.6},{"region":"North East","employment":0,"pct":0},{"region":"Northern Ireland","employment":0,"pct":0}],"gender":{"male":56200,"female":71900,"female_pct":56.1},"soc_code":"2432"}}