Advertising account planner
14.9K UK workers · typical pay £27,500 · entry route Bachelor's degree (Level 6). Projected growth of +15% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
The role is fundamentally digital and data-driven, involving market research, trend analysis, and strategy development which are core strengths of generative AI and LLMs. While client relationship management and creative collaboration provide some protection, the primary work products—strategic briefs and data synthesis—are highly susceptible to AI-driven automation and productivity gains.
Cheaper strategic insight allows brands to run hyper-segmented, micro-targeted campaigns across an infinite variety of niche audiences and platforms.
Headcount grows +15%, a Jevons-pattern curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 2494.
Relatively balanced: 41.3% women.
Five roles with transferable skills and better demand dynamics.
advertising-account-planner · dataset 2026.03 · CC-BY-4.0