Advertising media planner
39.4K UK workers · typical pay £34,000 · entry route Bachelor's degree (Level 6). Projected growth of +15% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
The core tasks of data analysis, media plan creation, and campaign monitoring are fundamentally digital and increasingly automated by AI-driven programmatic advertising platforms. While client relationship management and creative strategy provide some protection, the shift toward AI-optimised media buying and predictive analytics significantly reduces the manual workload for traditional planners.
Lower costs allow brands to test thousands of micro-targeted audience segments and niche channels that were previously ROI-negative due to planning overhead.
Headcount grows +15%, a Jevons-pattern curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 3554.
Majority-female role (66.2% women).
advertising-media-planner · dataset 2026.03 · CC-BY-4.0