Market researcher
28.6K UK workers · typical pay £26,000 · entry route GCSEs grades 4-9 (A*-C). Projected growth of +15% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
The core tasks of market research—designing surveys, gathering data, and writing reports—are fundamentally digital and information-based, making them highly susceptible to AI automation. Large Language Models can now generate survey questions, simulate focus group responses, and perform complex sentiment analysis, significantly reducing the human labor required for data collection and initial reporting.
Cheaper insights unlock continuous, real-time consumer sentiment tracking for every product iteration rather than occasional periodic studies.
Headcount grows +15%, a Jevons-pattern curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 2434.
Relatively balanced: 59.7% women.
Five roles with transferable skills and better demand dynamics.
market-researcher · dataset 2026.03 · CC-BY-4.0