Public relations officer
68.0K UK workers · typical pay £31,000 · entry route GCSEs grades 4-9 (A*-C). Projected growth of +13% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
Public relations is predominantly digital knowledge work involving writing, media monitoring, and campaign planning, all of which are highly susceptible to AI automation. While the role requires human relationship management and physical event attendance, generative AI can now produce press releases, social media content, and data analysis at a level that significantly increases individual productivity and reduces the need for entry-level staff.
Lower costs allow brands to shift from occasional campaigns to continuous, hyper-personalized engagement across infinite digital channels and niche communities.
Headcount grows +13%, a Jevons-pattern curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 2493.
Majority-female role (67.7% women).
Five roles with transferable skills and better demand dynamics.
public-relations-officer · dataset 2026.03 · CC-BY-4.0