UK AI JobsExpected · in use · happened
UK AI Jobs/Sports & Leisure/Sport and exercise psychologist
Mixed signals

Sport and exercise psychologist

15.5K UK workers · typical pay £36,500 · entry route Postgraduate degree (Level 7+). Projected growth of +6% to 2035.

How AI is actually used here · measured · Anthropic Economic Index
Thin signal. Only 34% of the Claude usage mapped to this job is actual work. The rest is personal or study use of the same skills. Read the figures below as indicative, not precise.
68%
Augmentation
AI mostly assists
4.9×
Time compression
~4.1h → ~51min
2.84/5
AI autonomy
how hands-off it runs
33%
Automation
of measured usage
How the collaboration splits · the six measured modes
learning 35.8%task iteration 24.2%directive 21%feedback loop 10.4%validation 5.2%unclassified 3.4%
What people make with AI here
explanation / answer28%advice / recommendation20%document / report12%

Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →

Facts · ONS + NCS
UK workers (2024)
15.5K
Median pay
£36.5K
Our scored call · a labelled hypothesis, not a measurement
AI exposure
4 / 10
Elasticity
7.5 / 10
2035 outlook
+6%
Exposure · 4/10
Why AI can do the work

While AI can assist with data-driven fitness plans and performance analysis, the core of the role relies on high-level interpersonal skills, active listening, and emotional support in physical environments like sports fields or health centres. The requirement for HCPC registration and the focus on human-to-human motivation and sensitivity provides a significant barrier to full AI automation.

Elasticity · 7.5/10
Whether demand expands when it gets cheaper

Lower costs would shift the service from an elite luxury for pro athletes to a mass-market preventative mental health and performance tool for the general population.

Trajectory to 2035

Headcount grows +6%, a Jevons-pattern curve.

Adoption scenario
×1.00 · Consensus

Change the scenario in the nav to reshape this curve.

Headcount projection · 2024 → 2035
Baseline 15.5K workers (2024) · % change vs baseline
Peak 2027 +7%2035 +6%
Peak 20272024202620282030203220342035-6%+0%+8%+6%
Peak headcount
2027
+7% vs 2024
2035 endpoint
+6%
16.4K workers
Time to −10%
Never crosses in model
Total wage pool
£0.6B
pay × jobs
Where this role lives

UK employment share by region, SOC-joined to 2226.

North West
7.5K · 39.3%
South East
4.0K · 20.9%
Scotland
3.9K · 20.4%
South West
3.7K · 19.4%
Gender split

Majority-female role (70.0% women).

21.7K women · 70%9.3K men · 30%
slug: sport-and-exercise-psychologist · dataset 2026.03 · CC-BY-4.0