Market research executive
28.6K UK workers · typical pay £28,000 · entry route GCSEs grades 4-9 (A*-C). Projected growth of +15% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
The core tasks of market research—designing questionnaires, conducting desk research, and performing data analysis—are highly digital and increasingly automated by Large Language Models and AI analytics tools. While client relationship management and qualitative nuance provide some protection, the profession's heavy reliance on information processing and report writing makes it highly susceptible to AI-driven productivity gains and task displacement.
Lowering the cost of insights allows brands to shift from occasional 'big-bang' studies to continuous, real-time consumer sentiment tracking across every micro-segment.
Headcount grows +15%, a Jevons-pattern curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 2434.
Relatively balanced: 59.7% women.
market-research-executive · dataset 2026.03 · CC-BY-4.0