Executive assistant
69.2K UK workers · typical pay £44,000 · entry route GCSEs grades 4-9 (A*-C). Projected decline of -10% to 2035.
Real Claude.ai usage mapped to this occupation's SOC group, Apr+May 2026, CC-BY. Claude users only; task times model-estimated; augment/automate is how AI is used, not a count of jobs lost. Method →
The role is predominantly digital and involves tasks like scheduling, drafting communications, and researching information, all of which are highly susceptible to AI automation. While the high-level relationship management and complex judgement required for senior executives provide some protection, the productivity gains from AI tools will likely reduce the overall number of assistants needed.
Demand is tied to the number of senior executives, and while cheaper support might slightly lower the seniority threshold for receiving an assistant, the volume of administrative coordination remains a function of organizational size rather than the cost of the task.
Headcount contracts -15%, an Anti-Jevons curve.
Change the scenario in the nav to reshape this curve.
UK employment share by region, SOC-joined to 4215.
Majority-female role (100.0% women). Sits inside the 69%-female Anti-Jevons zone.
Five roles with transferable skills and better demand dynamics.
personal-assistant · dataset 2026.03 · CC-BY-4.0