Deeper cuts · by region
12 UK regions · employment-weighted · ASHE Table 8 + NCS/SOC
London is the most exposed, and the best covered.
The South East holds the biggest at-risk pool.
London sits at the top of the AI exposure curve, and also at the top of the Jevons ratio: its exposed jobs skew toward the growing kind. The biggest at-risk wage pools sit in the South East, London and the East of England. Same AI, different regional economies, different outcomes.
Total wages at risk
£45.0B
across all UK regions
Anti-Jevons workers
1.5M
in exposed declining roles
London Jevons ratio
3.0×
Jevons / Anti-Jevons share
Highest-exposure region
5.48
London (most AI-exposed)
Interactive ranking
Pick a metric · the regions re-rank.
Wage exposure is not uniform. The East of England is small but skews admin-heavy; London is huge but skews tech-heavy. Flip the metric to see how different lenses tell different stories.
- South East£7.6B
- London£6.3B
- East£5.3B
- North West£4.5B
- West Midlands£4.4B
- South West£3.5B
- Scotland£3.3B
- East Midlands£3.3B
- Yorkshire and The Humber£3.0B
- Wales£1.7B
- North East£1.2B
- Northern Ireland£1.0B
Most at risk · by wages
Where the compression hits hardest.
| # | Region | Anti-J % | Wages at risk |
|---|---|---|---|
| 01 | South East | 6.3% | £7.6B |
| 02 | London | 5.8% | £6.3B |
| 03 | East | 7.5% | £5.3B |
| 04 | North West | 5.4% | £4.5B |
| 05 | West Midlands | 6.8% | £4.4B |
| 06 | South West | 5.3% | £3.5B |
| 07 | Scotland | 5.1% | £3.3B |
| 08 | East Midlands | 6.8% | £3.3B |
| 09 | Yorkshire and The Humber | 5.0% | £3.0B |
| 10 | Wales | 5.2% | £1.7B |
| 11 | North East | 5.2% | £1.2B |
| 12 | Northern Ireland | 6.3% | £1.0B |
Best positioned · by Jevons ratio
Where AI lifts more than it cuts.
| # | Region | Jevons % | J / Anti-J |
|---|---|---|---|
| 01 | London | 17.2% | 2.98× |
| 02 | South West | 10.1% | 1.91× |
| 03 | South East | 11.9% | 1.87× |
| 04 | Yorkshire and The Humber | 9.0% | 1.79× |
| 05 | Scotland | 8.6% | 1.69× |
| 06 | North West | 8.4% | 1.55× |
| 07 | North East | 7.3% | 1.41× |
| 08 | Wales | 6.9% | 1.33× |
| 09 | East | 9.2% | 1.23× |
| 10 | West Midlands | 7.4% | 1.10× |
| 11 | East Midlands | 6.7% | 0.99× |
| 12 | Northern Ireland | 4.6% | 0.73× |
All regions · full breakdown
The underlying numbers.
| Region | Employment | Avg pay | Avg exposure | Avg outlook | High-exp % | Jevons % | Anti-J % | Wages at risk |
|---|---|---|---|---|---|---|---|---|
| South East → | 3.9M | £36,129 | 4.94 | +4.4% | 28.9% | 11.9% | 6.3% | £7.6B |
| London → | 3.6M | £38,407 | 5.48 | +5.0% | 38.7% | 17.2% | 5.8% | £6.3B |
| East → | 2.4M | £36,008 | 4.88 | +4.2% | 28.1% | 9.2% | 7.5% | £5.3B |
| North West → | 2.8M | £35,623 | 4.68 | +4.4% | 22.8% | 8.4% | 5.4% | £4.5B |
| West Midlands → | 2.2M | £34,754 | 4.60 | +4.1% | 22.2% | 7.4% | 6.8% | £4.4B |
| South West → | 2.2M | £35,505 | 4.65 | +4.3% | 24.2% | 10.1% | 5.3% | £3.5B |
| Scotland → | 2.2M | £34,934 | 4.52 | +4.3% | 22.2% | 8.6% | 5.1% | £3.3B |
| East Midlands → | 1.7M | £34,270 | 4.56 | +3.9% | 21.6% | 6.7% | 6.8% | £3.3B |
| Yorkshire and The Humber → | 2.0M | £34,885 | 4.55 | +4.4% | 21.8% | 9.0% | 5.0% | £3.0B |
| Wales → | 1.1M | £34,207 | 4.51 | +4.2% | 21.0% | 6.9% | 5.2% | £1.7B |
| North East → | 801.9K | £34,310 | 4.51 | +4.2% | 20.4% | 7.3% | 5.2% | £1.2B |
| Northern Ireland → | 578.9K | £34,449 | 4.49 | +3.6% | 18.0% | 4.6% | 6.3% | £1.0B |
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