All regions
Region · #2 of 12 for Jevons exposure
South East.
3.9M workers, 15.9% of the UK total. Weighted AI exposure 4.91/10, demand elasticity 5.39/10, projected 2035 outlook +3%. 47.8% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
19.0%
746.5K workers · UK avg 15.3%
Anti-Jevons cohort
20.3%
#5 of 12 · UK avg 19.7%
Women at risk
335.1K
17.8% of regional female workforce in exp≥7 + elast≤4
Avg pay
£34,644
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.91 / 5.39
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the South East workforce lives in the AI split.
Total 3.9M workers
Grows with AI
20.7% · 812.0K
Hands-on, growing
13.3% · 524.2K
Could go either way
9.1% · 357.8K
Mixed signals
32.8% · 1.3M
Shrinks with AI
20.3% · 798.1K
Barely exposed
3.8% · 148.6K
Top Jevons roles
Where AI is expanding total demand in this region.
Network manager
49.3K workers · exp 7 · elast 7.5
+10%
Business project manager
40.2K workers · exp 7 · elast 7.5
+10%
Sales representative
23.6K workers · exp 6 · elast 8.5
+12%
Business development manager
19.8K workers · exp 6 · elast 8.5
+12%
Sales manager
19.8K workers · exp 6 · elast 7.5
+8%
App developer
15.5K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
15.5K workers · exp 9 · elast 9.5
+22%
Computer games developer
15.5K workers · exp 9 · elast 9
+20%
Software developer
15.5K workers · exp 9 · elast 9
+20%
Web developer
15.5K workers · exp 9 · elast 9
+20%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Bank manager
74.7K workers · exp 7 · elast 3.5
-6%
Admin assistant
68.8K workers · exp 9 · elast 2
-15%
Customer service assistant
56.5K workers · exp 7 · elast 2.5
-10%
Civil Service manager
35.3K workers · exp 7 · elast 3.5
-6%
Data protection officer
30.8K workers · exp 8 · elast 3.5
-7%
Bookkeeper
26.1K workers · exp 9 · elast 3.5
-7%
Payroll administrator
26.1K workers · exp 9 · elast 2
-15%
Office manager
25.7K workers · exp 7 · elast 2.5
-10%
Sales administrator
20.4K workers · exp 8 · elast 2.5
-11%
Customer services manager
17.6K workers · exp 7 · elast 3.5
-6%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
56.9K workers · exp 1 · elast 7.5
+10%
Waiter
36.4K workers · exp 2 · elast 4.5
+3%
Delivery van driver
33.7K workers · exp 3 · elast 6.5
+5%
Care worker
33.4K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
33.4K workers · exp 2 · elast 6.5
+7%
Residential support worker
33.4K workers · exp 2 · elast 6.5
+7%
Chef
19.4K workers · exp 2 · elast 7.5
+9%
Nursing associate
18.4K workers · exp 3 · elast 6.5
+5%
Taxi driver
17.6K workers · exp 3 · elast 7.5
+7%
Senior care worker
17.4K workers · exp 2 · elast 6.5
+7%
Largest occupations
The 20 roles that anchor South East's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Bank manager Business & Finance | -6% |
| 2 | Admin assistant Administration | -15% |
| 3 | Cleaner Home Services | +10% |
| 4 | Customer service assistant Retail & Sales | -10% |
| 5 | Sales assistant Retail & Sales | -1% |
| 6 | Primary school teacher Teaching & Education | -2% |
| 7 | Communication support worker Teaching & Education | -1% |
| 8 | Network manager Computing & Digital | +10% |
| 9 | Business project manager Business & Finance | +10% |
| 10 | Retail manager Retail & Sales | -4% |
| 11 | Waiter Hospitality & Food | +3% |
| 12 | PE teacher Sports & Leisure | -3% |
| 13 | Secondary school teacher Teaching & Education | -3% |
| 14 | Civil Service manager Government Services | -6% |
| 15 | Estates officer Administration | -1% |
| 16 | Delivery van driver Delivery & Storage | +5% |
| 17 | Care worker Home Services | +7% |
| 18 | Palliative care assistant Social Care | +7% |
| 19 | Residential support worker Social Care | +7% |
| 20 | Higher education lecturer Teaching & Education | -2% |
Gender × zone cross-section
335.1K women in South East work in AI-exposed, demand-capped roles.
That is 17.8% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 47.8% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.