All regions
Region · #7 of 12 for Jevons exposure
Yorkshire and The Humber.
2.0M workers, 8.2% of the UK total. Weighted AI exposure 4.52/10, demand elasticity 5.21/10, projected 2035 outlook +2%. 48.6% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
13.9%
281.0K workers · UK avg 15.3%
Anti-Jevons cohort
18.2%
#10 of 12 · UK avg 19.7%
Women at risk
160.8K
16.3% of regional female workforce in exp≥7 + elast≤4
Avg pay
£33,855
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.52 / 5.21
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the Yorkshire and The Humber workforce lives in the AI split.
Total 2.0M workers
Grows with AI
15.3% · 309.3K
Hands-on, growing
15.6% · 315.7K
Could go either way
10.0% · 202.0K
Mixed signals
36.6% · 741.5K
Shrinks with AI
18.2% · 368.3K
Barely exposed
4.4% · 88.5K
Top Jevons roles
Where AI is expanding total demand in this region.
Network manager
18.3K workers · exp 7 · elast 7.5
+10%
Business project manager
14.9K workers · exp 7 · elast 7.5
+10%
Sales representative
11.5K workers · exp 6 · elast 8.5
+12%
Business development manager
10.4K workers · exp 6 · elast 8.5
+12%
Sales manager
10.4K workers · exp 6 · elast 7.5
+8%
Charity fundraiser
10.1K workers · exp 6 · elast 8.5
+12%
App developer
8.2K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
8.2K workers · exp 9 · elast 9.5
+22%
Computer games developer
8.2K workers · exp 9 · elast 9
+20%
Software developer
8.2K workers · exp 9 · elast 9
+20%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
39.6K workers · exp 9 · elast 2
-15%
Customer service assistant
33.3K workers · exp 7 · elast 2.5
-10%
Bank manager
22.5K workers · exp 7 · elast 3.5
-6%
Bookkeeper
14.2K workers · exp 9 · elast 3.5
-7%
Payroll administrator
14.2K workers · exp 9 · elast 2
-15%
Data protection officer
12.8K workers · exp 8 · elast 3.5
-7%
Civil Service executive officer
9.9K workers · exp 7 · elast 2.5
-10%
Office manager
9.8K workers · exp 7 · elast 2.5
-10%
Civil Service manager
9.4K workers · exp 7 · elast 3.5
-6%
Health records clerk
8.1K workers · exp 8 · elast 1.5
-15%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
42.5K workers · exp 1 · elast 7.5
+10%
Care worker
26.4K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
26.4K workers · exp 2 · elast 6.5
+7%
Residential support worker
26.4K workers · exp 2 · elast 6.5
+7%
Waiter
24.7K workers · exp 2 · elast 4.5
+3%
Delivery van driver
23.7K workers · exp 3 · elast 6.5
+5%
Taxi driver
17.1K workers · exp 3 · elast 7.5
+7%
Chef
17.0K workers · exp 2 · elast 7.5
+9%
Hairdresser
16.7K workers · exp 1 · elast 3.5
+3%
Nursing associate
13.3K workers · exp 3 · elast 6.5
+5%
Largest occupations
The 20 roles that anchor Yorkshire and The Humber's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Warehouse worker Delivery & Storage | +1% |
| 2 | Cleaner Home Services | +10% |
| 3 | Admin assistant Administration | -15% |
| 4 | Customer service assistant Retail & Sales | -10% |
| 5 | Sales assistant Retail & Sales | -1% |
| 6 | Production manager (manufacturing) Manufacturing | +4% |
| 7 | HGV driver Delivery & Storage | +1% |
| 8 | Care worker Home Services | +7% |
| 9 | Palliative care assistant Social Care | +7% |
| 10 | Residential support worker Social Care | +7% |
| 11 | Primary school teacher Teaching & Education | -2% |
| 12 | Waiter Hospitality & Food | +3% |
| 13 | Retail manager Retail & Sales | -4% |
| 14 | Delivery van driver Delivery & Storage | +5% |
| 15 | Communication support worker Teaching & Education | -1% |
| 16 | Bank manager Business & Finance | -6% |
| 17 | Higher education lecturer Teaching & Education | -2% |
| 18 | Counter service assistant Hospitality & Food | -3% |
| 19 | Kitchen porter Hospitality & Food | +2% |
| 20 | Packer Delivery & Storage | -1% |
Gender × zone cross-section
160.8K women in Yorkshire and The Humber work in AI-exposed, demand-capped roles.
That is 16.3% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 48.6% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.