All regions
Region · #5 of 12 for Jevons exposure
North West.
2.8M workers, 11.4% of the UK total. Weighted AI exposure 4.66/10, demand elasticity 5.28/10, projected 2035 outlook +2%. 49.4% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
14.8%
416.7K workers · UK avg 15.3%
Anti-Jevons cohort
18.9%
#9 of 12 · UK avg 19.7%
Women at risk
239.6K
17.2% of regional female workforce in exp≥7 + elast≤4
Avg pay
£34,547
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.66 / 5.28
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the North West workforce lives in the AI split.
Total 2.8M workers
Grows with AI
15.9% · 449.1K
Hands-on, growing
15.3% · 431.7K
Could go either way
10.4% · 293.6K
Mixed signals
36.3% · 1.0M
Shrinks with AI
18.9% · 532.4K
Barely exposed
3.2% · 90.3K
Top Jevons roles
Where AI is expanding total demand in this region.
Business project manager
28.9K workers · exp 7 · elast 7.5
+10%
Network manager
23.6K workers · exp 7 · elast 7.5
+10%
Sales representative
19.4K workers · exp 6 · elast 8.5
+12%
Charity fundraiser
13.3K workers · exp 6 · elast 8.5
+12%
App developer
11.4K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
11.4K workers · exp 9 · elast 9.5
+22%
Computer games developer
11.4K workers · exp 9 · elast 9
+20%
Software developer
11.4K workers · exp 9 · elast 9
+20%
Web developer
11.4K workers · exp 9 · elast 9
+20%
Business development manager
9.6K workers · exp 6 · elast 8.5
+12%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
64.0K workers · exp 9 · elast 2
-15%
Customer service assistant
46.9K workers · exp 7 · elast 2.5
-10%
Bank manager
30.4K workers · exp 7 · elast 3.5
-6%
Data protection officer
21.4K workers · exp 8 · elast 3.5
-7%
Bookkeeper
20.1K workers · exp 9 · elast 3.5
-7%
Payroll administrator
20.1K workers · exp 9 · elast 2
-15%
Civil Service executive officer
17.6K workers · exp 7 · elast 2.5
-10%
Office manager
12.8K workers · exp 7 · elast 2.5
-10%
Civil Service manager
11.9K workers · exp 7 · elast 3.5
-6%
Customer services manager
11.8K workers · exp 7 · elast 3.5
-6%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
58.4K workers · exp 1 · elast 7.5
+10%
Care worker
40.2K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
40.2K workers · exp 2 · elast 6.5
+7%
Residential support worker
40.2K workers · exp 2 · elast 6.5
+7%
Delivery van driver
34.1K workers · exp 3 · elast 6.5
+5%
Waiter
29.1K workers · exp 2 · elast 4.5
+3%
Chef
24.9K workers · exp 2 · elast 7.5
+9%
Taxi driver
22.7K workers · exp 3 · elast 7.5
+7%
Nursing associate
18.4K workers · exp 3 · elast 6.5
+5%
Hairdresser
14.1K workers · exp 1 · elast 3.5
+3%
Largest occupations
The 20 roles that anchor North West's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Admin assistant Administration | -15% |
| 2 | Cleaner Home Services | +10% |
| 3 | Customer service assistant Retail & Sales | -10% |
| 4 | Sales assistant Retail & Sales | -1% |
| 5 | Warehouse worker Delivery & Storage | +1% |
| 6 | Primary school teacher Teaching & Education | -2% |
| 7 | Care worker Home Services | +7% |
| 8 | Palliative care assistant Social Care | +7% |
| 9 | Residential support worker Social Care | +7% |
| 10 | Communication support worker Teaching & Education | -1% |
| 11 | Delivery van driver Delivery & Storage | +5% |
| 12 | Production manager (manufacturing) Manufacturing | +4% |
| 13 | GP Healthcare | -1% |
| 14 | Retail manager Retail & Sales | -4% |
| 15 | Bank manager Business & Finance | -6% |
| 16 | Waiter Hospitality & Food | +3% |
| 17 | Business project manager Business & Finance | +10% |
| 18 | HGV driver Delivery & Storage | +1% |
| 19 | Higher education lecturer Teaching & Education | -2% |
| 20 | Chef Hospitality & Food | +9% |
Gender × zone cross-section
239.6K women in North West work in AI-exposed, demand-capped roles.
That is 17.2% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 49.4% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.