All regions
Region · #4 of 12 for Jevons exposure
East.
2.4M workers, 9.6% of the UK total. Weighted AI exposure 4.86/10, demand elasticity 5.27/10, projected 2035 outlook +2%. 48.5% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
16.6%
396.6K workers · UK avg 15.3%
Anti-Jevons cohort
20.9%
#3 of 12 · UK avg 19.7%
Women at risk
236.8K
20.5% of regional female workforce in exp≥7 + elast≤4
Avg pay
£34,950
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.86 / 5.27
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the East workforce lives in the AI split.
Total 2.4M workers
Grows with AI
17.7% · 420.6K
Hands-on, growing
14.2% · 339.4K
Could go either way
9.9% · 236.3K
Mixed signals
34.1% · 812.7K
Shrinks with AI
20.9% · 498.6K
Barely exposed
3.1% · 74.9K
Top Jevons roles
Where AI is expanding total demand in this region.
Network manager
26.1K workers · exp 7 · elast 7.5
+10%
Business project manager
25.3K workers · exp 7 · elast 7.5
+10%
Sales representative
18.5K workers · exp 6 · elast 8.5
+12%
App developer
11.5K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
11.5K workers · exp 9 · elast 9.5
+22%
Computer games developer
11.5K workers · exp 9 · elast 9
+20%
Software developer
11.5K workers · exp 9 · elast 9
+20%
Web developer
11.5K workers · exp 9 · elast 9
+20%
Charity fundraiser
11.3K workers · exp 6 · elast 8.5
+12%
Financial adviser
11.2K workers · exp 7 · elast 7.5
+10%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
59.8K workers · exp 9 · elast 2
-15%
Bank manager
48.7K workers · exp 7 · elast 3.5
-6%
Customer service assistant
39.2K workers · exp 7 · elast 2.5
-10%
Bookkeeper
24.9K workers · exp 9 · elast 3.5
-7%
Payroll administrator
24.9K workers · exp 9 · elast 2
-15%
Office manager
19.0K workers · exp 7 · elast 2.5
-10%
Civil Service manager
16.4K workers · exp 7 · elast 3.5
-6%
Data protection officer
14.3K workers · exp 8 · elast 3.5
-7%
Sales administrator
10.8K workers · exp 8 · elast 2.5
-11%
Bilingual secretary
10.3K workers · exp 9 · elast 2.5
-12%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
39.1K workers · exp 1 · elast 7.5
+10%
Delivery van driver
32.5K workers · exp 3 · elast 6.5
+5%
Waiter
23.8K workers · exp 2 · elast 4.5
+3%
Care worker
23.4K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
23.4K workers · exp 2 · elast 6.5
+7%
Residential support worker
23.4K workers · exp 2 · elast 6.5
+7%
Senior care worker
18.9K workers · exp 2 · elast 6.5
+7%
Taxi driver
16.4K workers · exp 3 · elast 7.5
+7%
Chef
14.9K workers · exp 2 · elast 7.5
+9%
Hairdresser
11.6K workers · exp 1 · elast 3.5
+3%
Largest occupations
The 20 roles that anchor East's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Admin assistant Administration | -15% |
| 2 | Bank manager Business & Finance | -6% |
| 3 | Primary school teacher Teaching & Education | -2% |
| 4 | Customer service assistant Retail & Sales | -10% |
| 5 | Sales assistant Retail & Sales | -1% |
| 6 | Cleaner Home Services | +10% |
| 7 | Warehouse worker Delivery & Storage | +1% |
| 8 | Retail manager Retail & Sales | -4% |
| 9 | Delivery van driver Delivery & Storage | +5% |
| 10 | Communication support worker Teaching & Education | -1% |
| 11 | Police officer Emergency & Uniform | +3% |
| 12 | HGV driver Delivery & Storage | +1% |
| 13 | PE teacher Sports & Leisure | -3% |
| 14 | Secondary school teacher Teaching & Education | -3% |
| 15 | Network manager Computing & Digital | +10% |
| 16 | Business project manager Business & Finance | +10% |
| 17 | Bookkeeper Business & Finance | -7% |
| 18 | Payroll administrator Business & Finance | -15% |
| 19 | Production manager (manufacturing) Manufacturing | +4% |
| 20 | Waiter Hospitality & Food | +3% |
Gender × zone cross-section
236.8K women in East work in AI-exposed, demand-capped roles.
That is 20.5% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 48.5% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.