All regions
Region · #10 of 12 for Jevons exposure
East Midlands.
1.7M workers, 6.8% of the UK total. Weighted AI exposure 4.55/10, demand elasticity 5.13/10, projected 2035 outlook +2%. 47.7% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
12.9%
215.9K workers · UK avg 15.3%
Anti-Jevons cohort
20.4%
#4 of 12 · UK avg 19.7%
Women at risk
155.5K
19.4% of regional female workforce in exp≥7 + elast≤4
Avg pay
£33,148
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.55 / 5.13
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the East Midlands workforce lives in the AI split.
Total 1.7M workers
Grows with AI
14.1% · 237.0K
Hands-on, growing
16.0% · 269.0K
Could go either way
8.8% · 147.1K
Mixed signals
37.2% · 625.4K
Shrinks with AI
20.4% · 342.5K
Barely exposed
3.5% · 58.1K
Top Jevons roles
Where AI is expanding total demand in this region.
Sales representative
16.6K workers · exp 6 · elast 8.5
+12%
Network manager
13.6K workers · exp 7 · elast 7.5
+10%
Business development manager
8.5K workers · exp 6 · elast 8.5
+12%
Sales manager
8.5K workers · exp 6 · elast 7.5
+8%
Business project manager
7.4K workers · exp 7 · elast 7.5
+10%
TV or film production manager
6.8K workers · exp 6 · elast 8.5
+12%
App developer
5.9K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
5.9K workers · exp 9 · elast 9.5
+22%
Computer games developer
5.9K workers · exp 9 · elast 9
+20%
Software developer
5.9K workers · exp 9 · elast 9
+20%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
49.6K workers · exp 9 · elast 2
-15%
Customer service assistant
31.6K workers · exp 7 · elast 2.5
-10%
Bank manager
21.4K workers · exp 7 · elast 3.5
-6%
Civil Service manager
14.4K workers · exp 7 · elast 3.5
-6%
Bookkeeper
14.2K workers · exp 9 · elast 3.5
-7%
Payroll administrator
14.2K workers · exp 9 · elast 2
-15%
Data protection officer
12.2K workers · exp 8 · elast 3.5
-7%
Civil Service executive officer
11.7K workers · exp 7 · elast 2.5
-10%
Customer services manager
10.2K workers · exp 7 · elast 3.5
-6%
Sales administrator
8.5K workers · exp 8 · elast 2.5
-11%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
41.3K workers · exp 1 · elast 7.5
+10%
Delivery van driver
27.2K workers · exp 3 · elast 6.5
+5%
Care worker
21.4K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
21.4K workers · exp 2 · elast 6.5
+7%
Residential support worker
21.4K workers · exp 2 · elast 6.5
+7%
Waiter
15.8K workers · exp 2 · elast 4.5
+3%
Chef
14.0K workers · exp 2 · elast 7.5
+9%
Nursing associate
11.3K workers · exp 3 · elast 6.5
+5%
Hairdresser
10.9K workers · exp 1 · elast 3.5
+3%
Painter and decorator
7.9K workers · exp 1 · elast 6.5
+9%
Largest occupations
The 20 roles that anchor East Midlands's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Warehouse worker Delivery & Storage | +1% |
| 2 | Admin assistant Administration | -15% |
| 3 | Cleaner Home Services | +10% |
| 4 | Primary school teacher Teaching & Education | -2% |
| 5 | Customer service assistant Retail & Sales | -10% |
| 6 | Sales assistant Retail & Sales | -1% |
| 7 | HGV driver Delivery & Storage | +1% |
| 8 | Delivery van driver Delivery & Storage | +5% |
| 9 | Retail manager Retail & Sales | -4% |
| 10 | Bank manager Business & Finance | -6% |
| 11 | Care worker Home Services | +7% |
| 12 | Palliative care assistant Social Care | +7% |
| 13 | Residential support worker Social Care | +7% |
| 14 | Communication support worker Teaching & Education | -1% |
| 15 | Production manager (manufacturing) Manufacturing | +4% |
| 16 | Food factory worker Hospitality & Food | -3% |
| 17 | Sales representative Retail & Sales | +12% |
| 18 | PE teacher Sports & Leisure | -3% |
| 19 | Secondary school teacher Teaching & Education | -3% |
| 20 | Counter service assistant Hospitality & Food | -3% |
Gender × zone cross-section
155.5K women in East Midlands work in AI-exposed, demand-capped roles.
That is 19.4% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 47.7% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.