All regions
Region · #9 of 12 for Jevons exposure
West Midlands.
2.2M workers, 8.8% of the UK total. Weighted AI exposure 4.58/10, demand elasticity 5.24/10, projected 2035 outlook +2%. 48% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
13.1%
285.7K workers · UK avg 15.3%
Anti-Jevons cohort
20.0%
#6 of 12 · UK avg 19.7%
Women at risk
190.3K
18.1% of regional female workforce in exp≥7 + elast≤4
Avg pay
£33,825
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.58 / 5.24
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the West Midlands workforce lives in the AI split.
Total 2.2M workers
Grows with AI
14.1% · 308.2K
Hands-on, growing
16.8% · 367.1K
Could go either way
9.4% · 206.2K
Mixed signals
36.0% · 786.2K
Shrinks with AI
20.0% · 436.8K
Barely exposed
3.6% · 79.1K
Top Jevons roles
Where AI is expanding total demand in this region.
Sales representative
21.9K workers · exp 6 · elast 8.5
+12%
Network manager
18.2K workers · exp 7 · elast 7.5
+10%
Business project manager
13.2K workers · exp 7 · elast 7.5
+10%
Business development manager
12.5K workers · exp 6 · elast 8.5
+12%
Sales manager
12.5K workers · exp 6 · elast 7.5
+8%
Business adviser
7.3K workers · exp 7 · elast 7.5
+10%
Business analyst
7.3K workers · exp 8 · elast 7.5
+11%
Management consultant
7.3K workers · exp 7 · elast 7
+8%
App developer
7.0K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
7.0K workers · exp 9 · elast 9.5
+22%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
53.2K workers · exp 9 · elast 2
-15%
Customer service assistant
35.7K workers · exp 7 · elast 2.5
-10%
Bank manager
23.2K workers · exp 7 · elast 3.5
-6%
Data protection officer
19.9K workers · exp 8 · elast 3.5
-7%
Bookkeeper
15.9K workers · exp 9 · elast 3.5
-7%
Payroll administrator
15.9K workers · exp 9 · elast 2
-15%
Office manager
13.3K workers · exp 7 · elast 2.5
-10%
Customer services manager
12.7K workers · exp 7 · elast 3.5
-6%
Sales administrator
12.2K workers · exp 8 · elast 2.5
-11%
Import-export clerk
10.0K workers · exp 8 · elast 3.5
-7%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
43.9K workers · exp 1 · elast 7.5
+10%
Care worker
33.9K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
33.9K workers · exp 2 · elast 6.5
+7%
Residential support worker
33.9K workers · exp 2 · elast 6.5
+7%
Delivery van driver
30.4K workers · exp 3 · elast 6.5
+5%
Waiter
21.2K workers · exp 2 · elast 4.5
+3%
Nursing associate
19.1K workers · exp 3 · elast 6.5
+5%
Chef
18.6K workers · exp 2 · elast 7.5
+9%
Taxi driver
17.7K workers · exp 3 · elast 7.5
+7%
Senior care worker
15.4K workers · exp 2 · elast 6.5
+7%
Largest occupations
The 20 roles that anchor West Midlands's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Admin assistant Administration | -15% |
| 2 | Warehouse worker Delivery & Storage | +1% |
| 3 | Cleaner Home Services | +10% |
| 4 | Customer service assistant Retail & Sales | -10% |
| 5 | Sales assistant Retail & Sales | -1% |
| 6 | Care worker Home Services | +7% |
| 7 | Palliative care assistant Social Care | +7% |
| 8 | Residential support worker Social Care | +7% |
| 9 | HGV driver Delivery & Storage | +1% |
| 10 | Delivery van driver Delivery & Storage | +5% |
| 11 | Primary school teacher Teaching & Education | -2% |
| 12 | Production manager (manufacturing) Manufacturing | +4% |
| 13 | Retail manager Retail & Sales | -4% |
| 14 | GP Healthcare | -1% |
| 15 | Communication support worker Teaching & Education | -1% |
| 16 | Bank manager Business & Finance | -6% |
| 17 | PE teacher Sports & Leisure | -3% |
| 18 | Secondary school teacher Teaching & Education | -3% |
| 19 | Sales representative Retail & Sales | +12% |
| 20 | Waiter Hospitality & Food | +3% |
Gender × zone cross-section
190.3K women in West Midlands work in AI-exposed, demand-capped roles.
That is 18.1% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 48% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.