All regions
Region · #8 of 12 for Jevons exposure
North East.
804.8K workers, 3.3% of the UK total. Weighted AI exposure 4.5/10, demand elasticity 5.17/10, projected 2035 outlook +2%. 48.1% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
13.3%
106.9K workers · UK avg 15.3%
Anti-Jevons cohort
19.0%
#8 of 12 · UK avg 19.7%
Women at risk
70.9K
18.3% of regional female workforce in exp≥7 + elast≤4
Avg pay
£33,706
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.5 / 5.17
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the North East workforce lives in the AI split.
Total 804.8K workers
Grows with AI
14.0% · 112.6K
Hands-on, growing
19.0% · 153.1K
Could go either way
11.1% · 89.1K
Mixed signals
33.2% · 267.3K
Shrinks with AI
19.0% · 152.6K
Barely exposed
3.7% · 30.1K
Top Jevons roles
Where AI is expanding total demand in this region.
Business project manager
9.4K workers · exp 7 · elast 7.5
+10%
Network manager
7.9K workers · exp 7 · elast 7.5
+10%
Business development manager
3.8K workers · exp 6 · elast 8.5
+12%
Sales manager
3.8K workers · exp 6 · elast 7.5
+8%
Sales representative
3.6K workers · exp 6 · elast 8.5
+12%
App developer
3.3K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
3.3K workers · exp 9 · elast 9.5
+22%
Computer games developer
3.3K workers · exp 9 · elast 9
+20%
Software developer
3.3K workers · exp 9 · elast 9
+20%
Web developer
3.3K workers · exp 9 · elast 9
+20%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
21.8K workers · exp 9 · elast 2
-15%
Customer service assistant
15.2K workers · exp 7 · elast 2.5
-10%
Bank manager
7.6K workers · exp 7 · elast 3.5
-6%
Office manager
6.9K workers · exp 7 · elast 2.5
-10%
Bookkeeper
6.3K workers · exp 9 · elast 3.5
-7%
Payroll administrator
6.3K workers · exp 9 · elast 2
-15%
Data protection officer
6.1K workers · exp 8 · elast 3.5
-7%
Civil Service administrative officer
3.4K workers · exp 8 · elast 2
-13%
Court administrative assistant
3.4K workers · exp 7 · elast 2
-12%
Medical secretary
3.4K workers · exp 7 · elast 2.5
-10%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
21.2K workers · exp 1 · elast 7.5
+10%
Care worker
14.1K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
14.1K workers · exp 2 · elast 6.5
+7%
Residential support worker
14.1K workers · exp 2 · elast 6.5
+7%
Delivery van driver
10.5K workers · exp 3 · elast 6.5
+5%
Chef
8.4K workers · exp 2 · elast 7.5
+9%
Waiter
7.0K workers · exp 2 · elast 4.5
+3%
Taxi driver
6.8K workers · exp 3 · elast 7.5
+7%
Nursing associate
6.5K workers · exp 3 · elast 6.5
+5%
Construction plant mechanic
4.5K workers · exp 2 · elast 6.5
+7%
Largest occupations
The 20 roles that anchor North East's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Admin assistant Administration | -15% |
| 2 | Cleaner Home Services | +10% |
| 3 | Customer service assistant Retail & Sales | -10% |
| 4 | Sales assistant Retail & Sales | -1% |
| 5 | Care worker Home Services | +7% |
| 6 | Palliative care assistant Social Care | +7% |
| 7 | Residential support worker Social Care | +7% |
| 8 | Primary school teacher Teaching & Education | -2% |
| 9 | HGV driver Delivery & Storage | +1% |
| 10 | Warehouse worker Delivery & Storage | +1% |
| 11 | Retail manager Retail & Sales | -4% |
| 12 | Delivery van driver Delivery & Storage | +5% |
| 13 | Counter service assistant Hospitality & Food | -3% |
| 14 | Kitchen porter Hospitality & Food | +2% |
| 15 | Business project manager Business & Finance | +10% |
| 16 | Higher education lecturer Teaching & Education | -2% |
| 17 | Bar person Hospitality & Food | +1% |
| 18 | Chef Hospitality & Food | +9% |
| 19 | GP Healthcare | -1% |
| 20 | Communication support worker Teaching & Education | -1% |
Gender × zone cross-section
70.9K women in North East work in AI-exposed, demand-capped roles.
That is 18.3% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 48.1% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.