All regions
Region · #11 of 12 for Jevons exposure
Wales.
1.1M workers, 4.5% of the UK total. Weighted AI exposure 4.5/10, demand elasticity 5.19/10, projected 2035 outlook +2%. 49.6% female. SOC-joined from soc_regional × soc_gender × elasticity.json.
Jevons cohort
12.2%
136.0K workers · UK avg 15.3%
Anti-Jevons cohort
19.3%
#7 of 12 · UK avg 19.7%
Women at risk
98.9K
17.9% of regional female workforce in exp≥7 + elast≤4
Avg pay
£33,035
Workforce-weighted across 20+ roles
Exposure / Elasticity
4.5 / 5.19
Higher exposure × lower elasticity ⟹ at-risk
Zone composition
Where the Wales workforce lives in the AI split.
Total 1.1M workers
Grows with AI
13.4% · 148.4K
Hands-on, growing
17.1% · 189.8K
Could go either way
10.2% · 113.3K
Mixed signals
35.7% · 396.8K
Shrinks with AI
19.3% · 214.6K
Barely exposed
4.3% · 47.4K
Top Jevons roles
Where AI is expanding total demand in this region.
Network manager
10.5K workers · exp 7 · elast 7.5
+10%
Business project manager
8.8K workers · exp 7 · elast 7.5
+10%
Sales representative
4.1K workers · exp 6 · elast 8.5
+12%
Training officer
3.8K workers · exp 7 · elast 7.5
+10%
Business development manager
3.6K workers · exp 6 · elast 8.5
+12%
Sales manager
3.6K workers · exp 6 · elast 7.5
+8%
App developer
3.2K workers · exp 9 · elast 8.5
+17%
Artificial intelligence (AI) engineer
3.2K workers · exp 9 · elast 9.5
+22%
Computer games developer
3.2K workers · exp 9 · elast 9
+20%
Software developer
3.2K workers · exp 9 · elast 9
+20%
Top Anti-Jevons roles
Where AI replaces labour at fixed total demand.
Admin assistant
23.7K workers · exp 9 · elast 2
-15%
Customer service assistant
20.8K workers · exp 7 · elast 2.5
-10%
Bank manager
14.0K workers · exp 7 · elast 3.5
-6%
Data protection officer
8.5K workers · exp 8 · elast 3.5
-7%
Bookkeeper
7.3K workers · exp 9 · elast 3.5
-7%
Payroll administrator
7.3K workers · exp 9 · elast 2
-15%
Civil Service executive officer
6.6K workers · exp 7 · elast 2.5
-10%
Civil Service administrative officer
5.5K workers · exp 8 · elast 2
-13%
Court administrative assistant
5.5K workers · exp 7 · elast 2
-12%
Office manager
5.4K workers · exp 7 · elast 2.5
-10%
Baumol winners
Low exposure, positive outlook: trades and physical services benefiting from AI-driven wage inflation.
Cleaner
21.7K workers · exp 1 · elast 7.5
+10%
Care worker
16.8K workers · exp 2 · elast 6.5
+7%
Palliative care assistant
16.8K workers · exp 2 · elast 6.5
+7%
Residential support worker
16.8K workers · exp 2 · elast 6.5
+7%
Nursing associate
11.7K workers · exp 3 · elast 6.5
+5%
Delivery van driver
11.3K workers · exp 3 · elast 6.5
+5%
Chef
10.5K workers · exp 2 · elast 7.5
+9%
Waiter
7.2K workers · exp 2 · elast 4.5
+3%
Hairdresser
6.5K workers · exp 1 · elast 3.5
+3%
Construction plant mechanic
4.5K workers · exp 2 · elast 6.5
+7%
Largest occupations
The 20 roles that anchor Wales's workforce.
| # | Role | Outlook |
|---|---|---|
| 1 | Admin assistant Administration | -15% |
| 2 | Cleaner Home Services | +10% |
| 3 | Customer service assistant Retail & Sales | -10% |
| 4 | Sales assistant Retail & Sales | -1% |
| 5 | Care worker Home Services | +7% |
| 6 | Palliative care assistant Social Care | +7% |
| 7 | Residential support worker Social Care | +7% |
| 8 | Primary school teacher Teaching & Education | -2% |
| 9 | Communication support worker Teaching & Education | -1% |
| 10 | Warehouse worker Delivery & Storage | +1% |
| 11 | Bank manager Business & Finance | -6% |
| 12 | Production manager (manufacturing) Manufacturing | +4% |
| 13 | Estates officer Administration | -1% |
| 14 | Bar person Hospitality & Food | +1% |
| 15 | Farmer Animal Care | -1% |
| 16 | Nurse Healthcare | +3% |
| 17 | Nursing associate Healthcare | +5% |
| 18 | Counter service assistant Hospitality & Food | -3% |
| 19 | Kitchen porter Hospitality & Food | +2% |
| 20 | Delivery van driver Delivery & Storage | +5% |
Gender × zone cross-section
98.9K women in Wales work in AI-exposed, demand-capped roles.
That is 17.9% of the region's female workforce in roles where exposure ≥ 7 and elasticity ≤ 4, the Anti-Jevons threshold. The region is 49.6% female overall, but the admin / clerical / customer-service pipelines that dominate this zone are historically female-led, so the zone itself skews that way.